The Good Life Brokerage Group was founded by Ben Traywick, who brought years of leadership experience from both the Telecom and Insurance industries. With a strong desire to be liberated from the corporate lifestyle and to have a deeper overall purpose in his work, Ben established our firm to create lasting value for both clients and colleagues.

At The Good Life Brokerage Group, our purpose is simple yet powerful: “To Improve the lives of those we come in contact with.” We believe this principle should guide every interaction—whether we’re serving clients, supporting families, or working alongside our team members.

We specialize in Life Insurance and Annuities, offering tailored solutions designed to meet the unique needs of each individual and family. To ensure the highest quality service and widest range of options, we partner with many of the nation’s leading insurance and annuity carriers. This allows us to match the right products with our clients’ needs—helping them secure peace of mind today and financial security for tomorrow.

Our mission goes beyond business. We are committed to building trust, providing education, and making the often-complex world of insurance simple and accessible. At The Good Life Brokerage Group, we don’t just sell policies—we help families protect what matters most and plan confidently for the future.